Global Bank Ethiopia (Social Media Campaign and UI/UX Design)
Global Bank
Overview
Global Bank Ethiopia is a forward-thinking financial institution dedicated to providing innovative banking solutions. In an increasingly digital world, the bank sought to enhance its online presence and customer engagement through effective social media campaigns and improved user interface/user experience (UI/UX) design.
ATM UI/UX
At Blih Marketing and Communications, we had the exciting opportunity to work with a Global Bank, redesigning their digital platform to enhance the overall user experience. Our mission was to ensure the platform was not only visually stunning but also intuitive, accessible, and highly functional for a diverse customer base.
The Challenge
Global Bank Ethiopia faced challenges with limited online visibility and engagement. Their existing digital presence was not effectively attracting new customers or retaining existing ones. Additionally, the user experience on their website and mobile app needed significant improvement to meet customer expectations and enhance usability.
The Solution
In response to these challenges, we launched a targeted social media campaign that focused on promoting the bank’s services and engaging with customers. This included creating compelling content, utilizing analytics to refine strategies, and increasing audience interaction. Simultaneously, we redesigned the UI/UX of their digital platforms, ensuring a seamless and intuitive user experience that streamlined navigation and improved accessibility.
The Results
As a result of these initiatives, Global Bank Ethiopia achieved a notable increase in social media engagement and brand awareness. The enhanced UI/UX design led to improved customer satisfaction and retention, positioning the bank as a modern and customer-centric financial institution in a competitive market.
